Madonna, Versace and an Eames Soft Pad Chair

February 1, 2005 by: Daniel Ostroff

“Ask most people to describe Madonna and you’re unlikely to be offered “typical working woman”. But that’s how Brana Wolf styled her, for the latest Versace ad campaign, shot by Mario Testino.”

Although the stunning images of the Material Girl office-bound remind us of no working environment we’ve ever seen, we wouldn’t have it any other way. Seen lounging on her office daybed (every office should have one) in classic Versace print shirt and jeans, perhaps deigning to lick the occasional stamp, this is office life Versace style.

The fashion giant will spend $20 million on its ad campaign this year, a sizeable chunk of which will be headed Madonna’s way. But, according to Donatella Versace, she’s worth it: “She’s an icon. She’s an innovator, a groundbreaker and she’s the best in her field. She relates to women of all ages. She’s got extraordinary personal style and has been a friend of mine and the house for many years.”

Eames Spotting thanks the following websites for their thorough documentation of this fantastic ad campaign, which features an EAMES SOFT PAD ALUMINUM GROUP CHAIR in white leather–

http://www.dexigner.com/design_news/701.html

and

http://win.madonnatribe.com/madonnatribe/modules.php?name=News&file=article&sid=120

IMAGE GALLERY

Eames Spotting

eames catalog

A Communications Primer

acommunicationsprimerGALLERY
1953

eames library

Chairman Rolf Fehlbaum

CHAIRMAN
1997

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