Addressing the Need

August 23, 2012 by: Daniel Ostroff

“To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.”
Charles Eames

Comparatively little is known of Charles and Ray Eames graphic design work, but a new London exhibition at PM Gallery & House will look to address this when it opens next month.
The exhibition title ‘Addressing The Need’ is a reference to both a Charles Eames quote about identifying problems and solving them with design, and the PM Gallery addressing the under-represented side of the Eames’ work, according to PM Gallery curator Carol Swords.

Here’s a link to the PM Gallery description of the exhibition:


The Graphic Design of the Eames Office

14 September – 3 November 2012

PM Gallery and House

Walpole Park
Mattock Lane
W5 5EQ

Tel: (020) 8567 1227

You can read more about the exhibition in this article in Design Week

Addressing the need: The Graphic Design of the Eames Office

Some of the Eames graphics that will be exhibited are seen here:

Here’s the cover of the Eames Office original poster for the film, A Computer Glossary Or, coming to Terms with the Data Porcessing Machine. Shown at Hemisphere, the World’s Fair in San Antonio, Texas. Poster published in 1968.  One is in the exhibition.  The poster itself is elaborately detailed, with text and images from the film.

You can buy vintage examples of this poster from the Eames Office here.

The Computer House of Cards will also be on display. Here’s a double sheet of them, from the exhibition.

A souvenir of the IBM Pavilion at the 1970 World’s Fair in Osaka, Japan, The Computer House of Cards is a fascinating project and important on a number of levels. The cards were originally printed only once for the Osaka Worlds Fair. This has made them very desirable to collectors. But from an historic standpoint, these cards also represent of the look and feel of computers before the microchip. These particular decks are from the Eames Office’s vaults. We have kept enough for our needs and are making a limited number available. They are still in their original wrappers.

You can buy vintage examples of this rare deck of cards from the Eames Office here.

Details about PM Gallery can be found here.

PM Gallery & House, Ealing’s flagship cultural venue, comprises of the Grade I listed Pitzhanger Manor-House, designed by the architect John Soane in 1800 and PM Gallery, West London’s premier professional contemporary arts venue.

Free entry

Opening hours: Tuesday-Friday 1pm-5pm, Saturday 11am-5pm. Summer Sunday openings 1pm-5pm (from May to end of September)

Eames Spotting

eames catalog

EA 217 Eames Soft Pad


eames library

Best Seat In The House


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